CLIENT: First launched in 1955, the client has grown to become the world's largest direct marketer of music, DVDs and videos.
SCOPE: The client's extensive music and video club subscription base comprised of loyal customers with a diversity of buying habits. Usage of the club's benefits varied across the subscriber base. the client had identified a niche base of customers with potential value to the Club, but recognized that they needed to engage them more actively and on a continuous basis.
RESULT: Aegis exceeded the Client's expectations in contacting and re-energizing the subscriber base at lower cost. Via this customer care program, Aegis collected valuable intelligence about their subscriber base which was then used to make smarter customer segmentation decisions for greater profitablity.
